Instagram and Messenger gain a different dimension after the integration between them. In addition to the Messenger application, Facebook will release an update to manage messages via Instagram. The announcement regarding the Instagram messages feature was made recently. It aims to make the Messenger API, which is mostly preferred by businesses on Facebook, available on Instagram.
Instagram messages feature coming
While Facebook offers new features to business accounts through Instagram every day, it now focuses on the messages section. Business accounts found as Instagram users could only reply to incoming messages on Instagram.
From now on, it means that businesses can now integrate their Instagram messaging and Facebook chats into applications and workflows they already use in-house to manage.
Most notably, this new application, which can use photos, URL links, and more, will allow businesses on Instagram to instantly respond to frequently asked questions. It also offers new features that will offer to connect customers to live support if necessary.
This feature, called Messenger API support for Instagram, is currently in beta. In addition to providing quality, personalized messaging experiences on Instagram, it aims to make progress in business efficiency.
This new feature is currently being tested on some businesses. Among these businesses, we encounter; Popular brands such as Adidas, H&M, Sephora, Amaro, Nars, Michael Kors, and Glossier are coming out. The trial end date and when it will be available to all businesses remain uncertain for now.
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